Saturday, August 8, 2009


Originally uploaded by William D. Hopkins
Ford's Edsel was meant to be a separate, all new brand to compete with GM's midpriced Oldsmobile. It was a spectacular failure. Popular belief is that the car's styling-mostly conventional but with that unusual vertical grille up front-did the Edsel in, along with it's weird name. In reality it was a combination of things, including poor build quality, pricing that didn't quite slot between Ford and Mercury, and marketing that promised more than it delivered. The Edsel was gone within three years.

That said, I've always kinda liked the Edsel. Stylewise, I think it compares favorably with most other American cars of the period. This one's a '58, and is, I believe, an unrestored example.

Uploaded by William

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